UGC videos for brands

UGC works because it does not look like advertising. The catch is that most brands end up with footage that either looks cheap or is so polished that the effect is gone.

I shoot the middle of that. It looks like a real user, but it has a clean structure, a hook in the first two seconds and an edit that holds attention.

That gives you material that does more than look good once: it can be tested in variants and developed into a recognisable format. See how formats become a plan with measurable results in content strategy and planning.